“Local” and “Sustainable” have been buzz words of the restaurant industry for the last few years and this trend is here to stay. Buying locally and sustainably is not just good for the environment and the local economy: it can …
Last month, I guest-cheffed at EVOO Restaurant in Cambridge to promote my new cookbook. From a simple financial perspective, this may have seemed foolish. EVOO didn’t pay me, and though I earned royalties from that evening’s book sales, it amounted to about …
Aside from word of mouth, a restaurant’s menu is perhaps their best marketing tool. When diners consider where to eat on any given night, they might peruse menus on the web, or in your window. It should be easy to …
Business owners need to know a few basic terms for evaluating the health of their business: Revenue (how much money you earn), Cost of Sales (cost of the product you are selling) and Net Income (what’s left after you pay …
Last month, we offered an overview of marketing plans and their value in increasing sales. This month, we offer tips to get you started.
“You got to be careful if you don’t know where you’re going, because you might not get there.” – Yogi Berra You’ve got to know where you’re going if you are going to get there. Streamlined operations and solid financials will only benefit you if …
A few times a month, I will post articles from my monthly “Food Consulting” Newsletter. Click here to receive the newsletter by email. The prevalence of social media has created new, low-cost marketing tools for the entrepreneur. It also presents challenges …
Every March and August, restaurants in the Boston-area offer discounted prix-fixe menus as a way to lure customers into the restaurant as part of the well-promoted restaurant week. While it doesn’t cost anything for a restaurant to participate in restaurant …
The books proliferate. The newspapers cover it, and the movies mainstream it: people want to know where their food comes from, and think more about creating a sustainable food environment. Meanwhile, commercial agricultural has demonstrated to have a profound, negative …