Perhaps the most basic concept in business – you need to price (and sell) your products for more than it costs you to produce. And at a price that allows you to also cover your overhead and have something leftover for profit.
You may not realize you’re losing money on one crop if you only look at your business as a whole unit. And if you’re losing money (or only making 10 cents a pound) then no volume of sales will create a sustainable business.
In this course, we’ll look at pricing strategies from different perspective:
Your cost of production
What your competition is charging
Ensuring you price your products to cover overhead
How selling costs impact your pricing strategies
At the end of this course, participants will understand:
How to calculate the cost of production for vegetables, livestock and value-added products
Cost of production’s impact on pricing strategies
QuickBooks features to better track time and expenses, enabling easy cost of production calculations
How to utilize cost of production to understand your break-even sales target
How to evaluate sales opportunities and decide which sales channel is right for you
This course is available anytime. A few times a year, we offer a special program that includes the self-paced video along with bonus content in the form of live webinars and Q&A. Send us an email to be added to the waitlist.
Julia Shanks consults with food and agricultural entrepreneurs to achieve financial and operational sustainability. Working with a range of beginning and established farmers, she provides technical assistance and business coaching that empowers them to launch, stabilize, and grow their ventures.
