As I learned early on in my first business (Interactive Cuisine), if you build it, they won’t necessarily come. I had some warped sense that people would hear the concept (in-home cooking demonstrations that lead into a gourmet dinner party),
In Part I, I shared the process by which I created the manuscripts for The Farmer’s Kitchen and The Farmer’s Office. For as difficult as this may have seemed, it really was the easy part. I wrote about my passion, …
A few weeks ago, after the snow stopped falling, I heard the loud whirl of a snow-blower. I looked out the window to see my neighbor Kathy beaming as she wheeled the machine up and down her driveway. I walked …
How can a food business authentically and effectively align its charitable giving with its business model? Food based businesses, such as restaurants, farm and food producers are regularly asked for donations. And why not? It’s so easy to ask for …
In the depths of summer, print magazines put together their “Best of” lists as a way to boost readership (and advertising dollars) during what would otherwise be a slow time. While we don’t have those same dips and effects, we …
A remarkable thing happened… and it all started about a year ago, when one of the audience members at the Slow Money Boston Entrepreneur Showcase, Lisa Sebesta, decided to invest in Recover Green Roofs, one of the presenting businesses. She …
Michelle Obama cites us! Yes, it’s true! Known to the press corps as FLOTUS (First Lady of the United States), Mrs. Obama has just published her new book entitled American Grown. It stresses healthy eating and home-grown food. In her bibliography …
Last month, I guest-cheffed at EVOO Restaurant in Cambridge to promote my new cookbook. From a simple financial perspective, this may have seemed foolish. EVOO didn’t pay me, and though I earned royalties from that evening’s book sales, it amounted to about …
Mat Schaffer wrote a lovely review of my book, The Farmer’s Kitchen, in today’s Boston Herald. You can read it here. In other promotional news: I will be guest-chef at EVOO Restaurant on Wednesday, June 8th. Menu has yet to be written as I’m waiting …
Aside from word of mouth, a restaurant’s menu is perhaps their best marketing tool. When diners consider where to eat on any given night, they might peruse menus on the web, or in your window. It should be easy to …